At Brooklyn Brewery we donate beer to all sorts of fundraisers. Many of the organizations we support are up to the usual practices of raising money for good causes. Every now and then a group comes along with a weird way of drawing attention to their particular good doing. Carrotmob is one of those groups. From their website, “Carrotmob is the opposite of a boycott. It’s a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world.”

Here’s some photos of a recent party in support of Carrotmob, taken by Lindsay Comstock. I don’t know why mobs are so often referred to as ugly.

To learn more about Carrotmob go here.